In the south, at the edge of the Alföld, live the most colorfully dressed Hungarian ethnographic group, the Matyós. Mezökövesd is the centre of Matyóland. The fame of Szentistván and Tard was founded on the rich imagination and fabulously patterned embroidery of their clever embroiderers.
The sarmentose patterns, feature brilliantly colored, harmoniously situated embracing flowers, roses, tulips, leaves, birds, hearts and stars.
Over the richly ornamented dresses, women wear a cone-like head wear; the men, high hats. The long skirts of women are made of noble materials, such as cashmere, silk and satin. They are tight at the waist and bell shaped at the ankle. The collar, chest and the bottom of the baggy sleeve of shirts for men are embroidered in a wide strip. The clothing of men and women is supplemented with long aprons. On the long felt cloak of the shepherds, flower patterns are dominant.
In Mezökövesd, Matyó Museum, presents the world-famous Matyó embroidery and the most beautiful pieces of clothing from different times, as well as home furniture and household instruments. Aunt Bori Kis Jankó, born in 1876, was a famous folk artist who learned the craft from furriers and maintained a unique style. Her former home, furnished with soft-wood furniture, and ornamented with wooden plates and embroidery, is a memorial house today. The Matyó Folk Art Society preserves traditions and folk customs. In the Hadas section of the city, in a dance hall among the tiny thatched peasant houses, they often entertain visitors.